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ARIEL Deepest Cleaning

"Test sequence one initiated"

Ariel's deepest cleaning project is a 3D projection mapping that was made for a PR event in Dubai.  

This project was our first step into the field of 3d projection mapping. Having created loads of projects in the last years for stores and broadcast, this one was different. It was projected on a cooling plant in Dubai measuring 80 by 35 meters (approx. 260 by 115 feet). 

Based on a board from Agency Muse/Amsterdam, we refined the storyline, directed and animated the 3d projection by using different media types, from 2D and 3D animations as well as live action elements.

3d Projection, 2011

Client
Ariel

Agency
Muse

Production Company
PostPanic

Director
EAT MY DEAR

Design/Animation
Markus Hornof
Miro Klasinc
Simon Griesser
Patrick Sturm

Live Action
EAT MY DEAR

Music and sound design
Massive Music